The Grieg Foundation is proud to support the “Me ryddar kysten vår”project in collaboration with Framtidshavet. The project, which combines concrete action with broad involvement of children, young people, and local communities, will receive 2,325,000 kroner.
Through targeted efforts to clean up the coastline, the project contributes to a cleaner and more sustainable future, while also fostering engagement, a sense of ownership, and participation in local communities. As the largest owner of the Grieg Group, with deep roots in the maritime industry, it is natural for the Grieg Foundation to help protect the ocean. Through this project, we demonstrate our commitment to a cleaner coastline and a rich marine life.
“We look forward to working with Framtidshavet and Kenneth on this cleanup project. They have demonstrated a level of commitment and drive in previous projects that we greatly value. Together, we will work to reduce marine litter and strengthen efforts toward a more sustainable coastline,” says Managing Director Ingvild Hestad.
Will clean up eight fjords
The support from the Grieg Foundation is of great importance to the work of Framtidshavet.
– It means everything to us at Framtidshavet as we prepare for the major project to clean up the eight fjords between Sognefjorden and Hardangerfjorden. It gives us the vessel—the tool we need—to understand how to accomplish this in the most efficient way possible. This is also a formidable mobilization effort that will take place in all the fjords; we need to create a plan here,” says Kenneth Bruvik, driving force and founder of Framtidshavet.
Thousands have already signed up
So far, they have removed approximately 115 tons of trash from beaches and riverbanks. And approximately 10,500 people have joined in and participated in the cleanup efforts.
– We see that this can make a difference and improve the environment in the fjords. And, not least, it can foster more love, care, and empathy for our beautiful fjords, as well as raise awareness about how we handle plastic in our daily lives.
Based on the positive results achieved by Framtidshavet, Bruvik believes it is entirely realistic to clean up all the fjords in Western Norway by 2030, but everyone will have to do their part.
“We need the whole community to get involved and contribute. We will make sure that happens. The most important thing is that we manage to engage, motivate, and inspire the thousands of people who live along the fjords. And if I know the people of Vestland well, we’ll make it happen together,” says Kenneth Bruvik, founder of Framtidshavet.
