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Events and program
What will the Norwegian tourism industry rely on in the future?
Practical information
Language: Norwegian
Location: MS Trollfjord
Type: Business, research, and politics
Address: Bontelabo 2
Organizer: Hurtigruten
Time: 11:00
- 12:30
Date: Wednesday, April 22
Contact person
Name: Ina Maria Finnerud
Email: imf@hurtigruten.com
Phone: 90232065
*The event requires registration
What will the Norwegian tourism industry rely on in the future—and how do we get there? Come aboard the MS Trollfjord and gain a unique insight into how the future of tourism along the Norwegian coast will take shape.
Please note: Registration is required and must be completed by April 21 for safety reasons.
How can we create travel experiences that inspire, stand the test of time, and give back to local communities? During One Ocean Week, we invite you aboard the MS Trollfjord for an inspiring gathering where key players from the tourism industry, business, and politics will come together to discuss the future of Norwegian tourism.
Through expert presentations—including insights from the 2025 Reputation Report—and an engaging panel discussion, the goal is to highlight new perspectives on visitor management, value creation, and the development of unique experiences.
Following the program, we invite you to a tasting of Norway’s Coastal Kitchen, featuring locally sourced ingredients and flavors from the Norwegian coast.
For those who are interested, there will also be an opportunity to take a tour of the ship.
Date and time:April 22, 11:00 a.m.–12:30 p.m.
Location:MS Trollfjord, Port of Bergen
Tentative schedule:
- Presentation of the “Reputation Report 2025”: The State of Norway’s International Reputation and Competitiveness, by Anne Marie Brady, Commercial Director, Export and InvestIN, Innovation Norway
- An overview of the current state of the Norwegian travel industry, focusing on trends, challenges, and future opportunities, presented by Per Arne Tuftin, Director of the Norwegian Travel Industry Association
- Best Practices in Visitor Management and How to Ensure Local Economic Benefits from Tourism, presented by Gerry Larsson-Fedde, Chief Operating Officer and Deputy CEO of Hurtigruten
- Panel Discussion: How Can We Ensure That Growth in the Travel Industry Actually Generates Value?
- Opportunity for the audience to ask questions
We look forward to engaging conversations, new perspectives, and delicious experiences. Welcome aboard!